Rebecca O’Hearn worked for many years on some on Australia’s best known magazines including FHM and Womens Day, with the publishing industry going mostly online Rebecca saw a gaping hole in the market and has started a blog – Smart. Casual. Classic. – which provides styling advice to women 45 and over. This is a demographic that is often overlooked, and yet is one of the fastest growing groups in the country – after working for many decades and now having adult children who are no longer dependent on them, these women have a bit of extra cash and most importantly, time to look after themselves.
Rebecca grew up in the West and now lives and runs her business in Parramatta. When she sent me a message prior to our chat, she started with “I love what you’re doing. I grew up in Toongabbie and am really excited to see the West being celebrated ” and so we instantly jumped at the chance to chat with someone who loves the place as much as we do.